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Residential decking and Railing 2015 provides an important baseline analysis for forecasting and business-planning purposes for existing and new industry participants. Using 2014 as the baseline, the study analyzes the drivers and trends of the decking and railing market by region, distribution channel, market segment and material type, and will provide forecasts through 2017. In addition to in-depth interviews with manufacturers and distributors / dealers, research from 750 voice of& ...

A primer on how to select the right decking products for your clients. ... But then try asking them to explain what makes one brand's wood-plastic composite (WPC) or polyvinyl chloride (PVC) decking or trim different from another. A lot of them will be stumped. ... Together they constitute decking's ultra-low maintenance segment, and principia estimates their share of the total $1.1 billion market for non-wood decking and railing has risen to 45% today from 15% in 2008. Some firms put& ...

Building products company was underperforming in serving its two-step distributors within the decking market & principia helped identify channel needs.

The Freedonia Group predicts demand for decking nationwide will increase 2.4% annually through 2016 to become a $5.7 billion market encompassing 3.3 billion linear feet of material. And while wood remains far more popular than composites and plastics, the research group principia predicts composites will gain 5 points of market share from wood in coming years. Dealers accounted for two-thirds of the sales of composite decking and railing products in 2010,& ...

Coming Soon: NADRA-principia Regional Railing Reports. NADRA is pleased to announce it is extending the alliance with principia to provide decking and railing market data. Mike Beaudry, Executive Vice President of NADRA, said, “Last year's decking data program was a success and we look forward to building on the success with this year's report on the railing business.” He continued, “We are really pleased to offer our members industry data at an affordable& ...

Deck builders report that very few uncapped composite decking products are still available, an observation that is confirmed by principia's latest Residential decking and Railing Report.

decking and railing continues to gain industry attention, as the outdoor living experience remains a high priority for homeowners when considering remodeling projects. The backyard is an extension of the home and provides the owner with a place for leisure and entertainment, along with increased home resale value in the future. “Steady demand for decking and railing provides an opportunity for manufacturers as well as all participants in the supply chain,& ...

Stephens' experience isn't unique. Pressure-treated wood remains dominant, but demand for composites is growing faster than the decking industry average, according to Malvern, Pa.-based principia Consulting's “Residential decking and Railing 2015” report. Others in the industry point to synthetic decking's low maintenance requirements as a reason composite's market share, which sank significantly after the crash, is projected to grow by 5 percent a year through& ...

This year, principia Consulting, a Malvern, Pa.-based research and consulting firm focused on the building materials and construction industry, will roll out a report on the metal roofing industry. It's a market that doesn't often get this kind of attention, and during discussions at METALCON a couple of weeks ago, I learned that many people in the industry are anticipating this report with high expectations. The shortage of information in the metal roofing industry—and the metal& ...

Billion decking and Railing Market to Grow 3% through 2017 According to principia Consulting Report. September 29, 2015 09:55 AM Eastern Daylight Time. MALVERN, Pa.--(BUSINESS WIRE)--The overall decking and railing industry has been relatively stable over the last couple of years. Total demand for decking and railing materials in the North American residential market was valued at $4.1 billion based on supplier factory gate prices in 2014 compared with $3.6 billion in 2012.

principia uses its industry expertise and access to the decking and railling market to help clients with their market data, research and consulting needs.

The 2013 Residential decking and Railing study from principia reported that, on a volume basis, market share of synthetic decking and railing declined slightly, from 16% in 2010 to 15% in 2012. One explanation for those numbers may have been consumer dissatisfaction with early composites. Charlie Jourdain, president of the California Redwood Association, says that a lot of West Coast contractors have been replacing failed first-generation composites with natural& ...

The decking industry encountered a similar obstacle years ago, when people became fed up with splinters and called for alternative options. Cellular PVC and composite products filled that void and continue to gain market share today. Although polymer shakes and shingles represent only 2 percent of the siding market, according to principia, the category is growing at roughly 5 percent annually. The more exposure that remodelers as well as homeowners have with& ...

In the past year alone, principia's researchers interviewed more than 1,000 people in all parts of the value chain: manufacturers, distributors, dealers, contractors, and homeowners. Based on that, managing partner Lou Rossi predicts that overall composite market penetration will surpass the former peak of 17% in the next five years, reaching 20% on a volume basis. Those predictions are for the entire decking market, including DIY, but according to the February 2016& ...

Squeeze, saturation, confusion, and opportunity proved to be more than buzzwords at principia's Composite decking & Railing Conference in Atlanta Oct. 22-23. decking contractors, product manufacturers, and a handful of dealers gathered to discuss the state of the decking market at a time when homeowners are beginning to invest again in their homes. “The evolution of this industry is based on innovation,” principia principal and event keynoter Steve Van& ...

But pros install a lot more synthetic decking than the average weekend warrior; our surveys show that PDB readers install wood-plastic composite (WPC), PVC, and other types of non-wood decking products on nearly 60% of their projects. A few years ago, capped WPC decking was just a blip on the radar; now these products command more than 70% of the synthetic market, according to principia's 2015 decking and Railing Report. The market research and& ...

principia BuilderSeries takes a holistic approach to build its 360° view of the market and balance supply with demand, which is validated with robust voice of customer research. Our data products look at the building materials industry at a level of segmentation and detail to identify where specific market opportunities exist for each residential building products within a product category. The foundation of each data product is built from public and private data sources. Our perspective& ...

In the overall decking market, alternative-wood products have 16 percent of the 2.4 billion lineal-feet share, according to principia. Before the recession, composites had about a 20 percent market share but are poised to make up more ground as technology improves both performance and color options, and as busy or aging homeowners seek low-maintenance products. principia projects the market for composite decks will grow at 5 percent annual rate through 2017& ...

CONSULTING. principia offers a range of market-facing consulting capabilities to identify and quantify specific opportunities to drive revenue, margin and share. LEARN MORE. principia is a leading research and consulting firm focused exclusively on the building materials and construction industry. For over 20 years, we have helped clients grow faster and more profitably by providing high quality data, analytics and insights.

The report focus is decking and railing in residential construction. Geographical scope is North America (United States and Canada).

Approach: principia helped define channel needs within the decking category, by conducting 500 interviews with the company's distributors and trade customers. Points of need and specific areas of improvement were identified. An improved service point model was developed to better serve the channel. Outcome: principia recommended expanding value-added services to the portfolio and reorganizing resources to more effectively serve two-step distributors in multiple regions in the& ...

At the same time, decking has become a multi-billion-dollar business for dealers, particularly by selling WPCs and all-plastic boards. What to do? Many dealers that ProSales has talked to recently remain excited about decking developments but also view them with a good bit of skepticism, particularly regarding performance claims.For instance, Chris Freeman of California's Ganahl Lumber noted to decking manufacturers at principia's deck conference last fall that& ...

Polymer-based products, on the other hand, offer the appearance of real wood and provide superior moisture management to prevent damage. The decking industry encountered a similar obstacle years ago, when people became fed up with splinters and called for alternative options. Cellular PVC and composite products filled that void and continue to gain market share today. Although polymer shakes and shingles represent only 2 percent of the siding market, according to principia,& ...

For the January issue of ProSales, the assignment was to explore what's happening in the decking world. With that in mind, I spent two days in October at the annual Deck Expo, looking at products and speaking with manufacturers about trends. Three lessons from that show stood out: Composite manufacturers have solved most of their product issues and are now focused on growing the market. With that in mind, they're looking for ways to claim some of wood& ...

principia is pleased to announce and welcome Nancy Musselwhite as Industry Analyst. Nancy joins principia's analyst team delivering high quality research products to the building materials and construction industry. Nancy brings a tremendous amount of expertise within business to business primary research and managing the client experience across multiple industrial and construction markets. As Industry Analyst, Nancy's focus is on executing and preparing topical industry& ...

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